by Brian Shilhavy
Editor, Health Impact News

Anheuser-Busch, the largest beer company in the world, is learning the hard way that the American consumer still has a hidden power against corporate America, as their company value has lost $15.7 billion since April 1st (source), when they hired transgender-influencer Dylan Mulvaney to promote their Bud Light beer, which sent sales diving all across the U.S.

This has been truly historical, and I have to say I have never seen anything like this in my lifetime.

More powerful than protests, even the “Occupy Wall Street” protests of 2011, and certainly more powerful than voting for politicians, the American consumer’s most powerful voice for protest and change, is how they decide to spend their money, by voting in the only place that really matters, the marketplace.

And let’s be very clear here and give credit where credit is due. This is NOT simply a “conservative” protest, but this is a protest by AMERICANS that crosses political divides. And that is the main reason why a Wall Street corporate giant is reeling today, and trying to backpedal as fast as it can.

Americans are rejecting the transgender culture, from trans “women” biological males invading sports and completely annihilating every female sports record on the books, to children committing suicide after receiving transgender medical procedures, to trans “women” biological male prisoners being incarcerated in women prisons and jails where rape and sexual abuse is skyrocketing, the majority of Americans are saying “this has gone too far.”

And in doing so by voting with their money, they are discovering the hidden power of the American consumer to fight back against the Wall Street billionaires and bankers.

Erick Erickson, writing for Creators Syndicate, a network of “creators” from all different political perspectives, published an analysis of the Bud Light boycott and how this only works when Americans put aside their political differences and unite to fight back.

Americans, Not Conservatives, Strike Back

by Erick Erickson
Creators.com

Conservative activists are excited about the boycott of Bud Light. Anheuser-Busch, the beer maker, branded a can of Bud Light for a transgender activist, Dylan Mulvaney. Mulvaney, biologically male, celebrated his first year living as a “woman.”

The week a transgender activist murdered six people in Nashville, Tennessee, Bud Light produced its Mulvaney-themed can.

The backlash started.

Bud Light beer sales collapsed nationwide. Last week, sales were down over 20%. The week before, they were also down over 20%.

Some grocery stores are so desperate to unload inventory that they are running “buy one, get one free” sales and still cannot sell the product. A bar owner tells me his local Anheuser-Busch distributor has gone from daily deliveries to weekly deliveries, and the bar owner cannot give away his supply of Bud Light.

The Wall Street Journal this past week reported that Anheuser-Busch “has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler.”

The paper also noted, “In the week ended April 22, Bud Light’s U.S. retail-store sales fell 21.4% compared with the year-earlier period, according to an analysis of Nielsen data by Bump Williams Consulting. Meanwhile, sales of rival brands Coors Light and Miller Lite each grew about 21%.” Sales of other Anheuser-Busch brands have also been affected.

Conservatives are crowing, but the reality is this is no conservative backlash or conservative boycott.

The online Right may seek to take credit, but the online and offline Right are, frankly, terrible at boycotts.

This is a boycott by Americans. It is a warning for progressives who keep pushing the trans agenda.

In 2016, Target announced it would allow men to use women’s bathrooms at Target stores. Americans responded so aggressively against Target that the company spent $20 million to renovate bathrooms and add single-stall, private restrooms.

The company denied it saw any boycott or consumer backlash, then reported a 7% decline in store sales.

Americans, not just conservatives, are worn out by and upset over the constant in-your-face narcissism and bullying of the trans community.

Alissa Heinerscheid, Bud Light’s marketing boss, belittled Bud Light consumers as “too fratty” and sought to broaden the appeal of the brand to a consumer category that makes up less than 1% of Americans.

Anheuser-Busch’s CEO responded with a non-apology apology and trotted out the Clydesdales and American flags.

Consumers were having none of it.

[…]

Via https://healthimpactnews.com/2023/the-financial-fall-of-budweiser-shows-the-hidden-power-that-the-american-consumer-still-has-over-wall-street-billionaires/